When your customers read your sign, look at your business card or browse your web site, a dialog is initiated. And that dialog begins when they first hear or see your company name. Surprisingly, the company name is one of the most under utilized and yet possibly the most evoking element of a brand. A good name or tag line isn’t about a good idea. Vocal brand expression announces and ignites your Brand Verve™, engages your customers, positions and differentiates your company and becomes the catalyst that resonates your message.

Paguirigan’s™ multifaceted verbal branding process involves extensive research, linguistic influencers like phonetic rhythm, morpheme association, and conceptual approaches like metaphoric, derivative, compound, and connotative. We call this process Voice Catalyst™.