Why has “branding” become a hot topic for businesses and organizations? You may be considering branding for a new startup. It may be to revitalize an identity for your business that has evolved so much since the first day you opened the doors 20 years ago. Or maybe it’s that the bicentennial is just around the corner and the CEO has designated you the lead-person to redefine the brand and reestablish the company’s unique position in the marketplace. The possibilities are exciting, yet at the same time a bit daunting. Whatever your reason, the Brand ROI™ workshop will be one of the best investments you make as you begin the process.

Brand ROI™: Return on Irresistibility is a 1-day workshop with Brand Strategist Ellis Paguirigan, Founder and President of Paguirigan™ Branding & Design. Each Brand ROI™ includes training exercises and  collaborative discussion with an award winning branding expert. Previous participants have included CEOs, CFOs, Entrepreneurs, Executive Directors, Marketing Directors, Marketing Managers, Art Directors and Graphic Designers.

Are These Questions Relevant to You?

How do I know if we are spending our marketing budget wisely?

I already have a logo, business colors and slogan. Why do I need a brand strategy?

Our business serves so many different kinds of customers. How do I market to all of them effectively?

Our clients come primarily from referrals. Why do I need a brand?

I have great employees, each with their own style. How do I get my employees to represent our brand consistently?

Our business is about to go through drastic changes. How do we reflect these changes in our brand without loosing the positive aspects of our current reputation and image?

Our business has been very successful, but we’ve noticed our clientele has evolved and yet our marketing message is still the same. Does the adage “If it’s not broke, don’t fix it” apply?

Our industry has been marketing itself the same way for so many years. This is good for the established business, but difficult for new business to stand out. Can branding help?

Our organization has multiple stake-holders. Each has their own perspective on what branding is. How do I get all of them on the same page?

Our organization is required to use multiple advertising, marketing, web development and graphic design companies. How do we maintain a consistency throughout all our materials?

Ellis has been the Key Note Speaker for business events around the nation. If you’re interested in hearing Ellis speak or would like to schedule him for a Brand Talk contact us to request a

Speakers Kit at concepts@paguirigan.com

Ellis Paguirigan

Ellis Paguirigan is the Founder and Brand Strategist of Paguirigan™ Branding & Design, a Seattle branding agency. He attended the University of Hawaii, the Evergreen State College and holds degrees in Marketing and Design.

Originally from Hawaii, the melting pot of cultures, Ellis has worked on national and international campaigns for Alaskan Airlines and Toyota Asia. His career later led him to the Pacific Northwest where he worked with some of Seattle’s top branding and design firms. His knowledge of “brand in culture” is deepened by his travels throughout North America, South America, Europe, Africa and Asia.

With over 20 years in the industry, Ellis’ passion continues, providing his expertise to the “growing business.” He has received numerous awards including one of the 40 top executive under the age of 40 in the South Puget Sound.

Ellis is also involved with many community organizations, including the Washington Coalition of Sexual Assault Programs, Safe Place, Friends of the Farmers Market, Shared Hope International and Habitat for Humanity. Equally important to him has been the guidance and mentoring of the next generation of creative professionals through internships for local high school and college students.